5/2015 – 5/2017
Tekes / INKA-EAKR
Budget for UTU: 505 800€
Co-creative Snacks research project approaches the consumption of snacks and games by merging scientific knowledge with business and consumers through pilots of co-creation. Multidisciplinary collaboration between consumer research, food research and games research is intended to create the research based prerequisites for the emergence of a value creating ecosystem which includes gaming as integral part of it.
Project is coordinated by Functional Foods Forum from University of Turku. University of Vaasa provides the expertise on consumer research and customer value creation research. Project has a group of partners from the food and related industries; Arkea, Atria Suomi, Kenzen, Fazer Food Services, Ravintoraisio, Vaasan, Saarioinen, and Package Media.
Fluidity of places in everyday food consumption: Introducing snackscapesInternational Journal of Consumer Studies, 41(6), 761-768.2017
Individual smell perceptions in snacking12th Pangborn Sensory Science Symposium, Rhode Island, USAAugust 2017
Differences in liking of snack products between adolescents and adultsEurosense 7th European Conference on sensory and consumer research, DijonSeptember 2016
Foodscapeista gamescapeiksi: Välipalat pelaamiskäytännöissäPelitutkimuksen Vuosikirja2017
Connecting Company and Consumer Expectations In Game Design: A Food Sector CaseProceedings of the 18th annual European GAMEON Conference (GAMEON’2017), Carlow, Ireland,6-8 September, 2017ISBN: 978-9077381-99-1
Linking Digital Game-Playing Motivations to Food ConsumptionProceedings of the 1st International GamiFIN ConferenceMay/2017
Food-related Gamification: Literature ReviewGAMEON’2016, Lisboa, Portugal2016